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FTC’s Newest Disclosure Rules & Marketing Online

April 1, 2013

The rules for marketing online are changing again… Author: Tom Chernaik The Federal Trade Commission (FTC) regulates advertising and marketing in an effort to protect consumers from being misled by advertisements or claims or deceived by the omission of necessary information. Marketing claims, offers, and promotions often require certain disclosures to be in compliance with ... Read More

Get Your Customers to Do Your Marketing for You

February 22, 2013

Author: Mike Michalowicz Marketing Tips: Having raving fans isn’t enough. You need to arm your customers with easy ways to advocate for you, because if handled right, your happy customers can become your strongest marketing force. I recently bought a pair of Vibram FiveFingers shoes for myself. You know, those crazy shoes that look like ... Read More

How to track your ad’s success

January 30, 2012

Track your ad’s success Author: Samantha Olea, Olea Works Like most businesses, yours is likely cutting back on spending and revising the budget. While advertising is necessary in order to gain a wider customer base, by nature it can be hit or miss at times. It is important to know what works and where it ... Read More

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