Black Friday and Cyber Monday are two of the busiest shopping days of the year. A phenomenon that allegedly began in Philadelphia in the 1950s has now evolved into a famous, mega shopping frenzy filled with steal deals, discounts, offers, and freebies that no consumer wants to miss. In 2021, 108 million individuals said they planned to go shopping on Black Friday. According to the same research, 62.8 million individuals expected to purchase on Cyber Monday the following year. This post will help you understand the importance of promotion strategy and provide you with some useful recommendations for establishing the greatest Black Friday and Cyber Monday promotions.
Why Is a Black Friday and Cyber Monday Marketing Strategy Necessary?
Millions of customers anticipate Black Friday and Cyber Monday sales to ensure they get everything on their wish lists. If you have properly prepared your bargains and discounts, it is time to develop promotional content. Effective marketing will assist you in attracting a big number of interested shoppers and making the most of this sales season. While this implies that there will be a lot of shoppers, it also implies that there will be a lot of competition between sellers. To capitalize on buyers’ impulsive spending, your promos must stand out from the pack and attract every potential eye.
How to Increase Black Friday and Cyber Monday Promotions
One of the most crucial reasons to design compelling promotions for your Black Friday and Cyber Monday sales is to sell as much merchandise as possible. The shopping season just before the holidays is lucrative for all sellers.
A great promotional approach will help you:
-Increase sales by attracting more visitors/leads to your campaigns.
-Persuade your consumers to return and spend even after the holiday season is over.
Optimize Your Website for Mobile
People spend more than four hours every day on their phones, and the majority of that time is spent browsing online stores and scrolling through social media sites. As a result, mobile shopping continues to increase, and users rely on their phones to shop online, compare prices, read customer reviews, and purchase instantly. It is more crucial than ever to optimize your website for mobile purchasing. Make sure your website is responsive and includes images and videos of product samples, customer feedback, and content from social media. Take the time to respond to clients’ questions and concerns as soon as possible. Check your mobile loading time, image sizes, and layout to provide customers with a flawless mobile buying experience.
Boost Paid Advertising
Another eCommerce marketing method to enhance your offerings and attract more customers this Black Friday season is paid advertising. You can benefit from your paid adverts in front of your target clients due to the numerous personalization options. Use Google Ads to directly target users who are looking for your products and deals, increasing the likelihood that they will buy them. Examine previous Holiday season shopping data to better your present marketing. Use other effective channels to promote your discounts and target them based on your consumers’ interests, demographics, and preferences, such as Instagram, LinkedIn, YouTube, or Facebook. Quora and Reddit are excellent platforms for publishing promotional information and interacting with your target audience.
Use the Buy Now, Pay Later option (BNPL)
When you use Buy Now Pay Later (BNPL) for your holiday promotional campaigns, your customers have a simple and flexible payment alternative. You can send tailored emails to customers who abandon their orders and present them the Buy Now Pay Later choices to regain their carts if you use the correct email marketing tool. Make sure to effectively advertise this BNPL approach on your website and social media platforms so that consumers are aware of it and you can stay ahead of your rivals. Use specific hashtags, such as #Affirm or #Klarna, and don’t bury the payment messaging. Rather, highlight BNPL on your homepage, landing pages, and checkout pages to make it a decisive factor in taking action.
Give Exclusive Black Friday and Cyber Monday Savings
The first step is to provide customers with exclusive deals. If you skip this step, your sales will suffer. Giving first-time visitors the best prices can entice them to buy from you. Make sure your website is optimized for Black Friday and Cyber Monday, and that your servers can manage the increased traffic. Check your inventory and maintain extra stock on hand for things that are known to sell quickly. You can also create marketing materials like flyers, product descriptions, and social media postings. Allow customers earlier access to your specials, giving them more time to explore your items, take action, and give them a reason to choose your services over your competitors.
Implement BOGO deals (buy one, get one free)
BOGO Promotions are an effective approach to sell more products because they increase sales and draw attention to other products on your website. BOGO promos help to clear off excess inventory while also attracting new customers. Bogo Promotions can be quite adaptable. Many retailers provide promotions in which you can buy one product and get another half off, or buy one from category A and get one from category B for free. You can even offer to purchase three for the price of two, or to buy one and receive free samples. To create a successful BOGO deal, make sure your web platform can deliver these discounts. Run these campaigns just during specified times, such as before major events like Black Friday or Christmas. Choose your products wisely, and don’t offer too many BOGO promotions at the same time. Otherwise, you will confuse your customers.
Black Friday and Cyber Monday are quickly approaching. It’s one of the busiest and most difficult shopping seasons, and it’s critical to start organizing your promotions for this major shopping season as soon as possible. Olea Works Design & Marketing would be delighted to collaborate with you on your seasonal promotions! Contact us right away and let’s get started on something amazing. 909-255-OLEA(6532)