Essential SEO Elements & The importance of Search Engine Optimization

Online presence plays a pivotal role in the success of businesses across industries, a firm grasp of Search Engine Optimization (SEO) is nothing short of indispensable. As businesses strive to establish their digital footprint and engage with their target audiences, understanding the fundamental elements of SEO has become a cornerstone for achieving...

Make Black Friday and Cyber Monday a Success

Black Friday and Cyber Monday are two of the busiest shopping days of the year. A phenomenon that allegedly began in Philadelphia in the 1950s has now evolved into a famous, mega shopping frenzy filled with steal deals, discounts, offers, and freebies that no consumer wants to miss. In 2021, 108 million individuals said they planned to go shopping on Black...

Small Business: Staying Competitive During Inflation

As a small business owner, you already know that staying competitive, on a normal day to day basis, can be challenging. You want to give your customers a good value, but you also need to turn a profit. And just as you've worked that out, inflation hits, wallets close and your sales drop, while your overheard costs rise. It's affecting businesses across the...

Social Media vs Website: What you need to know

Social Media vs. Website Facebook, Instagram, Twitter, Pinterest, SnapChat-you can't go a day without hearing something referring to each social media outlet, with new platforms popping up regularly. Often free, some business owners have opted to let their social media accounts do the job of a website, with out the cost. But, there is a cost that's...

Content Marketing Made Easy

By now you've heard the term "Content Marketing" more times than you can probably count, but may either be unclear on what content marketing is, or overwhelmed by exactly how your business can use this proven tactic, to grow your audience, and improve your search engine rankings. First, let's start with what content marketing is. Very simply, it's your...

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Bakersfield - Abstract Logo Example - Abstract Logo Definition
Abstract Logos are logos where the product or service of that company is being represented through an abstract/artistic symbol or icon.

Bakersfield - Letterform Logo Example - Letterform Logo Definition
Letterform Logos are logos that use the shape of a letter used in typography, calligraphy, paleography, and epigraphy to represent their company. This can also include numbers and punctuation.

Bakersfield - Pictorial Logo Example - Pictorial Logo Definition
Pictorial Logos, also sometimes referred to as brand marks or a logo symbol, are icon—or graphic-based designs. This type of logo is probably the image that comes to mind when most people think “logo”.

Bakersfield - Wordmark Logo Example - Wordmark Logo Definition
Wordmark Logos are the written name of the organization, company or product, stylized in a way that is meant to stand out in their customer’s mind.