Make Black Friday and Cyber Monday a Success

Black Friday and Cyber Monday are two of the busiest shopping days of the year. A phenomenon that allegedly began in Philadelphia in the 1950s has now evolved into a famous, mega shopping frenzy filled with steal deals, discounts, offers, and freebies that no consumer wants to miss. In 2021, 108 million individuals said they planned to go shopping on Black...
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Content Marketing Made Easy

By now you've heard the term "Content Marketing" more times than you can probably count, but may either be unclear on what content marketing is, or overwhelmed by exactly how your business can use this proven tactic, to grow your audience, and improve your search engine rankings. First, let's start with what content marketing is. Very simply, it's your...
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Bakersfield - Abstract Logo Example - Abstract Logo Definition
Abstract Logos are logos where the product or service of that company is being represented through an abstract/artistic symbol or icon.

Bakersfield - Letterform Logo Example - Letterform Logo Definition
Letterform Logos are logos that use the shape of a letter used in typography, calligraphy, paleography, and epigraphy to represent their company. This can also include numbers and punctuation.

Bakersfield - Pictorial Logo Example - Pictorial Logo Definition
Pictorial Logos, also sometimes referred to as brand marks or a logo symbol, are icon—or graphic-based designs. This type of logo is probably the image that comes to mind when most people think “logo”.

Bakersfield - Wordmark Logo Example - Wordmark Logo Definition
Wordmark Logos are the written name of the organization, company or product, stylized in a way that is meant to stand out in their customer’s mind.