Make Black Friday and Cyber Monday a Success
Black Friday and Cyber Monday are two of the busiest shopping days of the year. A phenomenon that allegedly began in Philadelphia in the 1950s has now evolved into a famous, mega shopping frenzy filled with steal deals, discounts, offers, and freebies that no consumer wants to miss. In 2021, 108 million individuals said they planned to go shopping on Black Friday. According to the same research, 62.8 million individuals expected to purchase on Cyber Monday the following year. This post will help you understand the importance of promotion strategy and provide you with some useful recommendations for establishing the greatest Black Friday and Cyber Monday promotions. Why Is a Black Friday and Cyber Monday Marketing Strategy Necessary? Millions of customers anticipate Black Friday and Cyber Monday sales to ensure they get everything on their wish lists. If you have properly prepared your bargains and discounts, it is time to develop promotional content. Effective marketing will assist you in attracting a big number of interested shoppers and making the most of this sales season. While this implies that there will be a lot of shoppers, it also implies that there will be a lot of competition between sellers. To capitalize on buyers’ impulsive spending, your promos must stand out from the pack and attract every potential eye. How to Increase Black Friday and Cyber Monday Promotions One of the most crucial reasons to design compelling promotions for your Black Friday and Cyber Monday sales is to sell as much merchandise as possible. The shopping season just before the holidays is lucrative for all sellers. A great promotional approach will help you: -Increase sales by attracting more visitors/leads to your campaigns. -Persuade your consumers to return and spend even after the holiday season is over. Optimize Your Website for Mobile People spend more than four hours every day on their phones, and the majority of that time is spent browsing online stores and scrolling through social media sites. As a result, mobile shopping continues to increase, and users rely on their phones to shop online, compare prices, read customer reviews, and purchase instantly. It is more crucial than ever to optimize your website for mobile purchasing. Make sure your website is responsive and includes images and videos of product samples, customer feedback, and content from social media. Take the time to respond to clients’ questions and concerns as soon as possible. Check your mobile loading time, image sizes, and layout to provide customers with a flawless mobile buying experience. Boost Paid Advertising Another eCommerce marketing method to enhance your offerings and attract more customers this Black Friday season is paid advertising. You can benefit from your paid adverts in front of your target clients due to the numerous personalization options. Use Google Ads to directly target users who are looking for your products and deals, increasing the likelihood that they will buy them. Examine previous Holiday season shopping data to better your present marketing. Use other effective channels to promote your discounts and target them based on your consumers’ interests, demographics, and preferences, such as Instagram, LinkedIn, YouTube, or Facebook. Quora and Reddit are excellent platforms for publishing promotional information and interacting with your target audience. Use the Buy Now, Pay Later option (BNPL) When you use Buy Now Pay Later (BNPL) for your holiday promotional campaigns, your customers have a simple and flexible payment alternative. You can send tailored emails to customers who abandon their orders and present them the Buy Now Pay Later choices to regain their carts if you use the correct email marketing tool. Make sure to effectively advertise this BNPL approach on your website and social media platforms so that consumers are aware of it and you can stay ahead of your rivals. Use specific hashtags, such as #Affirm or #Klarna, and don’t bury the payment messaging. Rather, highlight BNPL on your homepage, landing pages, and checkout pages to make it a decisive factor in taking action. Give Exclusive Black Friday and Cyber Monday Savings The first step is to provide customers with exclusive deals. If you skip this step, your sales will suffer. Giving first-time visitors the best prices can entice them to buy from you. Make sure your website is optimized for Black Friday and Cyber Monday, and that your servers can manage the increased traffic. Check your inventory and maintain extra stock on hand for things that are known to sell quickly. You can also create marketing materials like flyers, product descriptions, and social media postings. Allow customers earlier access to your specials, giving them more time to explore your items, take action, and give them a reason to choose your services over your competitors. Implement BOGO deals (buy one, get one free) BOGO Promotions are an effective approach to sell more products because they increase sales and draw attention to other products on your website. BOGO promos help to clear off excess inventory while also attracting new customers. Bogo Promotions can be quite adaptable. Many retailers provide promotions in which you can buy one product and get another half off, or buy one from category A and get one from category B for free. You can even offer to purchase three for the price of two, or to buy one and receive free samples. To create a successful BOGO deal, make sure your web platform can deliver these discounts. Run these campaigns just during specified times, such as before major events like Black Friday or Christmas. Choose your products wisely, and don’t offer too many BOGO promotions at the same time. Otherwise, you will confuse your customers. In conclusion Black Friday and Cyber Monday are quickly approaching. It’s one of the busiest and most difficult shopping seasons, and it’s critical to start organizing your promotions for this major shopping season as soon as possible. Olea Works Design & Marketing would be delighted to collaborate with you on your seasonal promotions! Contact us right away and let’s get started on something amazing. 909-255-OLEA(6532)
Content Marketing Made Easy
By now you’ve heard the term “Content Marketing” more times than you can probably count, but may either be unclear on what content marketing is, or overwhelmed by exactly how your business can use this proven tactic, to grow your audience, and improve your search engine rankings. First, let’s start with what content marketing is. Very simply, it’s your company adding quality content that is relevant to your product or service, on a regular basis. The content is most often in the form of a blog post, ebook, article, downloadable pamphlet, video, audio/podcast, info-graphic, case studies, etc. You want to keep this content relevant to your product or service so that people who will actually buy your product or service are driven to & looking at your web site. For instance, if your web site specializes in personalized golf balls, writing an article on today’s general political climate wouldn’t make much sense. While there may be a tiny handful of people who are both interested in reading your take on politics, and your golf balls, you would better attract buyers by creating and showing some or your golf balls that have been personalized, in support of your political views or in satire of the views you take issue with. This is just an example, and to be clear, politics is probably a subject you’d do well to avoid, however in this example you see how you can keep current and relevant while providing content that your buyers will appreciate. And that leads of to the second issue… Coming up with content. At first glance, it’s a daunting task. What do you talk about? What do you show? How do you come off as informational or entertaining rather than a cheesy sales attempt? It’s actually easier than it sounds. Here are a few tips to help you quickly enter the area of content marketing for your business online. 1. Be genuine. If you don’t want to come off as a sales person, or be completely ignored all together, create real content. If it’s an article, speak from your expert position. If it’s a blog or social media post, let it get a little more personal. Let your readers and followers feel like they are connecting with you.Quick Tip: Avoid the inexpensive mass article writers that are out there. Sure, they are cheap, and wordy, but they do not have the inside knowledge that you or your staff has and you have no real idea of the accuracy of what they post or if they’ve posted very similar articles for others in your industry. 2. Be visual. If you are selling a product, show your product. Make sure to use quality photographs and candid shots versus staged shots tend to read better. If you are selling a service, be mindful of your visual layout of your article, using headings, line breaks, avoiding massive paragraphs, etc. You can also include info-graphics, photographs around your office, of your staff, screen shots of your work, etc. 3. Be consistent. While you may be too busy to post every day, come up with a regular posting/publishing schedule that you can stick to. If too long of a time passes with out hearing from you, you can lose the new audience that your content marketing has gained. If you are too busy, delegate the content creation to someone on your team and just act as an overseer when it’s time to publish. Quick Tip: It’s perfectly fine to post a candid or funny & relevant photo or quick video with just a small text blurb-everything you publish is not required to be lengthy and in depth. It’s more important that what you publish be something your audience will find value in, be it a form of entertainment or information. 4. Be social. After you’ve posted on your site, mention the new post on twitter, instagram, facebook, linked in, and any other social media channels you use. If your content was posted on any of the channels mentioned, do a quick post on your web site linking to that content on social media. Basically, where ever you post your content to, be sure to link to that content everywhere else because sometimes Instagram will make more sense than an article, sometimes you’ll tweet something that seemed insignificant, then received a lot of responses and retweets, so make sure your interesting and/or informative posts are shared, first, by you. So….that’s the quick and dirty on content marketing. The more interesting or valuable your content, the more likely it is to pick up traction and increase your site visitors, directly via post sharing or indirectly through search engines ranking your site higher based on the valuable content. If you are able to create content yourself, do it-doing so only costs you time & effort. If you need someone else to create your valuable content, delegate the task to someone on your team, or even rotate it between a few employees and you supervise and do final approval before anything is published. If your business is big enough, and has the budget, you may also consider hiring a dedicated content creator. If you do, I advise you to look for a content creator who is not only skilled verbally, but knowledgeable in your field, visually oriented, well versed in social media and with at least basic web design, photoshop and video creation/editing skills.