Social Media Management for Businesses

Good marketing sounds like you, everywhere, every time. Our social media management for small business starts with your brand’s voice, then carries it through your posts, graphics, video, landing pages and ads, so customers recognize you wherever they find you. Olea Works builds every brand voice from your clientele and your goals, using a method we developed in-house over 25+ years of marketing work.

We are based in Bakersfield, California, and manage marketing for small businesses across the US.

Brand Voice Development

Brand Voice Development ($750, one-time) defines how your business sounds, based on who your customers are and what you want them to do. It is the foundation for everything else on this page.

Research into your audience and their intent
A written voice guide
Words to use and words to avoid
Sample posts written in your voice

Your voice guide is used across your website, social media and ads, so every message sounds like the same business.

Social Starter ($399 a month) gives your business a reliable posting schedule on the 2 platforms that matter most to your customers.

8 posts a month on 2 platforms of your choice
All graphics and content included
Monthly report

Social Plus ($749 a month) is for businesses ready for a stronger, more active presence.

16 posts a month on 3 platforms of your choice
All graphics and content included
Light engagement with your audience
Monthly report

Social Monitoring ($199 a month) means we respond to your audience on your behalf, in your voice. When a message is too specific or sensitive for us to answer, we let you know so you can reply personally.

Which platforms we manage

We manage all major social platforms, plus Google Business Profile and local listings, as long as you can give us access. You choose which platforms your plan covers: 2 with Social Starter, 3 with Social Plus. Want to see posts before they go out? You can approve them if you like, but it is never required. Once your voice guide is in place, we take it from there.

For local businesses, Google Business Profile is often the most valuable place to be active. It is what people see when they search for your business or your service near them, and regular posts and accurate details help you stand out.

Landing Page Build

A Landing Page Build ($750) is a single page designed to turn visitors into leads or customers, written in your voice and built in your existing theme or page builder.

A conversion-focused layout, optimized for search and speed
A form or booking tool
Up to 4 rounds of revisions

Landing pages pair naturally with ads and social campaigns, giving every campaign a focused place to send people.

PPC Ad Management

PPC Ad Management runs paid ad campaigns (pay-per-click ads on Google or Meta) where they make sense for your business, written in your brand voice and pointed at optimized landing pages.

Management: $500 a month minimum, or 15% of ad spend, whichever is higher
Campaign setup: $350, one-time
Ad spend: paid by you directly to Google or Meta, so you always control your budget

Graphic and Video Design

Graphic and Video Design ($95 an hour, or quoted packages) covers graphics and video in the Olea Works style for your website, social media and print.

Choose your marketing services

Every marketing service, with current pricing, ready to order.

Social Starter

$399.00 /mo

Consistent social media posting, planned and published for you.

8 posts a month
2 platforms
Monthly report

Social Plus

$749.00 /mo

More posts, more platforms and light community engagement, handled for you.

16 posts a month
3 platforms
Light engagement with comments and messages
Monthly report

Brand Voice Development

$750.00 one-time

We define how your brand sounds, based on your clientele and what you want them to do, so your website, social media and ads all speak with one voice.

Audience and intent research
Written brand voice guide
Words and phrases to use and avoid
Sample posts and page copy in your new voice

Social Monitoring (add-on)

$199.00 /mo

We watch your social accounts and reply to your audience for you, and let you know when a message needs your personal response.

Replies to comments and messages in your brand voice
Sensitive or very specific messages flagged to you
Business-day monitoring
Add to Social Starter or Social Plus

PPC Ad Management (from $500/mo)

$500.00 /mo

Paid ad campaigns on Google or Meta, written in your brand voice and pointed at landing pages built to convert.

Campaign strategy, ad copy and targeting
Ongoing optimization and monthly report
Fee is $500 a month or 15% of your ad spend, whichever is higher
Ad spend is paid by you directly to Google or Meta
One-time setup billed separately

PPC Campaign Setup

$350.00 one-time

Getting your paid ads ready to run: account setup, conversion tracking and your first campaigns.

Ad account setup or audit
Conversion tracking
First campaigns built and launched
Required once, with PPC Ad Management

Graphic and Video Design (1 hour)

$95.00 one-time

Graphics and video in the Olea Works style, for your website, social media, ads and print.

One hour of graphic or video design
Web, social, ad and print formats
Larger projects quoted as packages

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How Olea Works makes it work together

Our marketing follows one simple order, developed through Olea Works’ own social media campaign method:

Voice first. We define how your business sounds.
Steady social. Posts and graphics go out on a reliable schedule, in that voice.
Focused landing pages. Campaigns send people to pages built to convert them.
Ads where they make sense. Paid campaigns amplify what is already working.

Consistency beats volume. A steady stream of posts that sound like you builds more trust than bursts of activity followed by silence.

What we need from you

Admin or manager access to your social accounts and Google Business Profile
Access to your Google or Meta ad accounts, with your own billing set up
Your logo, brand colors and any photos you would like used
A short overview of your customers, services and current offers
Approval of your voice guide, landing page revisions and ad budget

Turnaround starts once we have everything we need, and pauses while we are waiting on you.

What is not included

Ad spend, which you pay directly to Google or Meta
Replies to your audience, unless you add Social Monitoring
Personal replies to sensitive or highly specific messages
Guaranteed followers, leads or sales
Website changes beyond a Landing Page Build

Frequently asked questions

How much does social media management cost for a small business?

Our plans start at $399 a month for 8 posts on 2 platforms, with all graphics and content included. Social Plus is $749 a month for 16 posts on 3 platforms.

Which social media platforms do you manage?

We manage all major social platforms, plus Google Business Profile and local listings, as long as you can give us access. You choose the platforms your plan covers.

Are graphics included?

Yes. All graphics and content are included in Social Starter and Social Plus.

Do I have to approve every post?

No. You are welcome to review posts before they go out, but it is not required. Once your voice guide is approved, we handle the schedule.

What is a brand voice, and why start there?

A brand voice is the consistent way your business sounds in writing. Starting with it means your posts, ads and pages all speak to your customers the same way, which builds recognition and trust.

Is ad spend included in PPC management?

No. You pay ad spend directly to Google or Meta. Management is $500 a month minimum or 15% of ad spend, whichever is higher, plus a $350 one-time setup.

Do you reply to comments and messages?

With the Social Monitoring add-on, yes. We respond in your voice and flag anything sensitive or specific for your personal reply.

Sound like you, everywhere

Order from our Services catalog, or tell us about your business and we will suggest where to start. You can also call 909.255.OLEA (909.255.6532). Want your marketing to land on a stronger website? See our SEO and content services and website care plans. Every campaign starts with the Olea Works voice process, so everything we create sounds like you.

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Client role, industry

Agencies: these services are available white label at partner pricing. Learn about our agency program.