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Essential SEO elements

What Actually Moves the Needle in Small Business SEO

Most small business owners have been told they need SEO, and many have paid for it at least once. Far fewer could tell you what they got for that money. That gap is understandable, because search engine optimization is usually explained as a checklist of terms (keywords, backlinks, meta tags, site speed) without much sense […]

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Brand Stories for Effective Marketing

How Small Businesses Can Find and Tell a Brand Story Customers Remember

When people hear “brand story,” they tend to picture the big national campaigns: the athletic company with the famous slogan, the soda brand that printed first names on its bottles. Those examples are memorable, but they can make storytelling feel like something reserved for companies with large marketing budgets. In practice, small businesses often have […]

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Getting Your Website Ready for Black Friday and Cyber Monday

For many small online stores, the stretch from Thanksgiving through Cyber Monday brings in a meaningful share of the year’s revenue. In 2026, Black Friday falls on November 27, Small Business Saturday on November 28 and Cyber Monday on November 30. If you are reading this in October, there is still enough time to prepare […]

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Web Design Best Practices

Good Website Design Principles That Turn Visitors Into Customers

Most people judge a website within seconds, and they rarely do it consciously. They do not think, “The visual hierarchy on this page is weak.” They feel unsure where to look, scroll a little, and leave. They also do not think, “This navigation is well structured.” They simply find what they wanted and move on […]

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Ecommerce - Web Design - Bakersfield

Ecommerce: What are the 6 types?

Ecommerce is defined simply as the online purchase and sale of goods and services. However, there are several types of ecommerce. Understanding the various forms of ecommerce is beneficial for anyone looking to start their own business because it allows you to better understand the various paths your company can take. Ecommerce is used for almost […]

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Inflation Tips for Small Business

Small Business: Staying Competitive During Inflation

As a small business owner, you already know that staying competitive, on a normal day to day basis, can be challenging. You want to give your customers a good value, but you also need to turn a profit. And just as you’ve worked that out, inflation hits, wallets close and your sales drop, while your […]

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Social Media vs Website: What you need to know

Social Media vs. Website Facebook, Instagram, Twitter, Pinterest, SnapChat-you can’t go a day without hearing something referring to each social media outlet, with new platforms popping up regularly. Often free, some business owners have opted to let their social media accounts do the job of a website, with out the cost. But, there is a […]

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